Dynamic. Engaging. A leader and mentor. And passionate about conceiving, managing, and executing on complex eCRM strategies to deliver measurable business growth for blue chip clients.

Brands

A small selection of the many big brands I’ve helped achieve significant reach and revenue growth

Awards

I’ve earned numerous award designations from some of the most venerable institutions in the business:

Key Strengths:

Leadership

Bold. Collaborative. Persuasive.

Ideation

Smart. Simple. Engaging.

Tire tracks in product UPC code conveys purchases ultimately earn cars

Strategy

Targetted. Focussed. Insightful.

Breadth

Orchestrated. Integrated. Measurable.

Inclusivity

Empathetic. Endearing. Empowering.

Infant stretches to fetch a snack – illustrates rewards within reach

Engagment

Cute. Fun. Relatable.

Innovation

Seamless. Intuitive. Customer-centric.

I’m a big proponent of prospects and customers getting relevant, timely, and genuinely actionable messaging

I’ve worked on numerous micro-targetting and re-targetting initiatives to bolster marketing efforts, as well as aligned closely with partners like Salesforce and Movable Ink to maximize impact and gain efficiencies.

Utilizing powerful tools like this Jebbit survey – a modular digital add-on – users can define their own journey. And marketers can then further refine the journey leading to conversion.

Expertise

Devising measurable business growth solutions across 360 marketing channels, chiefly:

• Exceptional written and oral communicator with business maturity

• Passionate, persuasive presenter – particularly at the senior level

• Meticulous, organized, multitasker and original content creator

• Well versed in accessibility and ADA compliance: WCAG 2.0, WCAG 2.1

• Proven track record of consistently driving strong engagement, click-throughs, and conversions utilizing performance metrics for campaign optimization

• Adept at creating new brand identities, elevating existing brand profiles, as well as devout brand steward and ambassador

• Partnering with data and analytics, strategy, account planning, SEO, dev, production, and more to:

create customer journey mapping
gather strategic insights
establish audience segmentation
identify micro-targeting opportunities
establish deployment cadence
propose message testing scenarios
design content management strategy

• Leading and integrating cross-functional teams and partners to share challenges, insights, and avenues for optimizing workflow and efficiency

• Mentoring, guiding, nurturing direct reports and fellow colleagues, creating roadmaps to success – both personally and professionally